Research

Entrepreneurship in institutional context

I work at the intersection of institutional analysis and entrepreneurship, using organisation theory to understand how entrepreneurs interpret their environments and participate in wider processes of change.

Research programme
Institutional analysis · Entrepreneurship · Organisation theory

Entrepreneurial action does not take place in isolation.

It is shaped by cultural expectations, established categories, systems of meaning, organisational forms, and material infrastructures. At the same time, entrepreneurs can recombine these elements and contribute to broader institutional change.

My research connects institutional analysis with entrepreneurship to study this relationship in both directions. One stream examines how institutional logics influence entrepreneurial interpretation, legitimacy, and venture development. Other projects use sustainability, Norwegian cultural expectations, and China’s new energy vehicle field as empirical and conceptual objects through which to investigate broader institutional and organisational questions.

Research portfolio

Current projects

Each ongoing project is described in one sentence. There are intentionally no abstracts, manuscript files, or detail pages before publication.

01

Working paper

The Institutional Logics–Entrepreneurship Nexus: A Systematic Literature Review

This review develops an integrative account of how institutional logics shape entrepreneurship and how entrepreneurial action can reshape institutions.

02

Research project

Why Janteloven Escapees Are More Successful: The Impact of Logic Repertoires among Norwegian Entrepreneurs

This project studies how founders navigate Norway’s cultural expectations and how those experiences relate to entrepreneurial outcomes.

03

Working paper

Venturing Under Institutional Multiplexity: Logic Interfacing in New Energy Vehicle Entrepreneurship

This study examines how technology ventures make competing institutional expectations workable while products, infrastructures, and rules are still evolving.

04

Working paper

How Sustainability Becomes Venture Architecture: Institutional Logics and Business Model Embedding

This project examines how sustainability becomes embedded in the products, services, and value arrangements of new ventures.

05

Research project

Organisational Forms in China’s New Energy Vehicle Field

This project explores how different organisational forms emerge and become durable within China’s new energy vehicle field.

06

Working paper

Organisational Sustainability as Value-Exchange Equilibrium: Exchange Governance and Nested-System Attribution

This conceptual project develops a relational account of organisational sustainability centred on the conditions that sustain value exchange over time.

07

Research project

Entrepreneurial Sustainability Canvas Education Research

This project studies how the Entrepreneurial Sustainability Canvas helps students integrate sustainability into entrepreneurial judgement and venture design.

Research conversations

I welcome conversations about institutional analysis, entrepreneurship, institutional logics, and organisation theory.

Contact

Email Xiaoguang Wu

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